Cemex Case

d) What recommendations would you make to CEMEX regarding its globalization strategy going forward? In particular, on what kind of countries should it focus its future expansion? CEMEX expansion is a carry through where the company performs its due diligence and the aim of expanding into a inelegant with a large population and high population festering. As the schoolbook stated CEMEX should continue to focus on developing Asian economies, interchange America, the Caribbean and Sub-Saharan Africa.CEMEX should keep its eye on China even though the cement was produced via obsolete kilns by authorities. However, Chinas had tremendous suppuration and ever changing political environment. India is another tremendous bea of growth and many competitors alike recognize this. CEMEX should aim to get a ground in this market as it will continue to grow and its restructuring process was more advanced than Chinas. Even though there are some barriers to entry CEMEX should keep its eye on Br azil as well.Brazils population is nearly 191 million and even though the main language is Portuguese, Spanish is a major language which is also taught in the schools as this will help entry into the country. CEMEX should look at other emerging Latin American markets with growing with growing populations, especially since they speak Spanish. Lastly the Middle East, especially Dubai and the Arab Emirates should be on CEMEXs radar due to the growth of these areas due to its oil riches and new-fangled growth. However these areas should be carefully studied due to the political environment.